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Tennis's most influential WAG takes us behind the scenes at the popular racing event.
Known as the most famous woman in men’s tennis, Morgan Riddle—the American influencer, rising fashion girlie, and girlfriend to the handsome tennis pro Taylor Fritz—is surprisingly not an extrovert.
"I'm quite reserved and love spending time at home watching movies," she says. "But, I have a big personality and good communication skills. I enjoy meeting and working with other people—I just need a lot of alone time to re-energize."
Rest is critical for Riddle, who in addition to traveling to cheer on Fritz from the sidelines for over 35 weeks in a year, also moonlights as a YouTuber, TikTok creator, and style star; last summer, she released a jewelry collaboration with the New York brand Lottie. (When she uploads details of her outfits, the comments pour in.)
This summer, Riddle will continue to influence as the preeminent Gen Z WAG, an acronym used to describe the "wives and girlfriends" of professional athletes, one she's said she doesn't take issue with. Through July, she'll travel through Rome, Geneva, Stuttgart, London, and Wimbledon. Just last week, she and Fritz were in the Sunshine State for Formula 1's Miami Grand Prix, a marquee sporting event attended by celebrities like Travis Kelce, Kendall Jenner, Camila Cabello, and Zayn Malik.
"Two years ago, I started posting content to get women and a younger audience more interested in tennis. F1 initially peaked my interest when I read a statistic that 41% of F1 fans are female. The female audience for F1 is already there, so I wanted to learn how the sport, teams, and the media were catering to them," Riddle says. "My boyfriend and I bought a condo in Miami last year and absolutely love it there—the weather, the food, the people."
Below, Riddle chronicles her 2024 F1 experience, from the outfits she wore and the food she ate to the TV shows that keep her ready to catch the next flight.
Riddle's F1 Outfit
"Today, I'm wearing an Odd Muse dress with a pop of color—my pink Balmain bag. When I think of Miami style, I think of bright colors and fun patterns. A minidress was the move for 85+ degree Miami heat," she says.
The Bag
Her Sense of Style
"Preppy and feminine. I feel the most confident and myself in long dresses and heels. Today, I'm wearing a Cartier necklace, Mejuri earrings, and a custom heart-shaped diamond bracelet."
Her Glam
"My entire look was done by the Charlotte Tilbury pro team using all CT products," she says. "I tend to lean towards a more natural look makeup-wise and, like, pinks and reds. I'm doing my own hair this weekend; I figure the Miami humidity will rough it up, anyway."
Her Miami Itinerary
"I love walking around the Design District—the stores there are beautiful and it's a nice way to spend the afternoon," she says.
Her Style Icons
"Sarah Jessica Parker in the '90s, Princess Diana's Wimbledon looks, and Alexa Chung. I love looks that can build on the classics and amalgamate the words I use to describe my personal sense of style."
Celebs She Hoped to Spot
"Taylor Swift. I heard a rumor she's coming!" As for what's on her getting-ready playlist? "'Angel Eyes,' by Abba."
How She Unwinds
"I watch a lot of TV, probably too much. Especially lately, I've really loved some of the new releases that have come out. Some of my recent watches have been Baby Reindeer, Shõgun, and Fallout. 10 out of 10 on all of them!"
On Her Fav Zendaya 'Challengers' Press Tour Outfit
"Every look! I'm such a fan of Law Roach and I love how much they embraced the tenniscore."
Riddle's After-Party Plans
"I have two dinners to attend with brand partners post-race, and then I hope to go right to bed. I have 6 a.m. call times every morning this weekend and really care about my Oura Ring sleep score."