Bella Hadid’s everyday bag includes U Beauty’s The Super Hydrator cream that she calls the “perfect moisturizer.” This next-level formula offers 48 hours of hydration, reduces fine lines, and brightens skin.

It delivers long-lasting hydration and bouncier skin.

I rarely want to know what’s in someone else’s purse. After all, I know my own handbags are filled with a handful of miscellaneous items that I barely knew were there.  But when it comes to celebrities, I’m intrigued. Recently, supermodel Bella Hadid revealed the contents of her Yves Saint Laurent bag to Vogue, which included everything from essential oils to a VHS camcorder. But there was one beauty item that really stood out: U Beauty’s The Super Hydrator cream. She calls it the “perfect moisturizer for the morning” and says it’s so good, you don’t even need makeup afterwards.

U Beauty The Super Hydrator Cream 

Buy Now $68

U Beauty’s The Super Hydrator cream is loaded with five types of hyaluronic acid (an ultra-hydrating ingredient) to deeply penetrate multiple layers of the skin. In turn, it promises 48 hours of moisture to even the driest of areas. And it’s not just dry skin that it improves: This formula also visibly reduces fine lines, brightens complexion, and enhances skin’s elasticity for a bouncier appearance, per the brand. 

Moreover, this rejuvenating moisturizer contains ingredients like a purified oat extract, peptides, avocado oil, shea butter, organic argan oil, and grapeseed oil that further soften and smooth skin. Not to mention, its silky texture feels so soothing on dehydrated skin. 

The Super Hydrator cream starts at $68 for its smallest size, but many reviewers say this next-level lotion is worth the splurge. They vouch that it transforms your skin’s texture. “This product melts into the skin, leaves a healthy glow and within minutes it permeates and leaves your face feeling soft, clean and prepped to start my makeup routine,” said a shopper. A second customer shared that it “adds unbelievable richness and moistness,” while another said it turns “lizard skin into dewy skin.” Other users called it “glass skin in a bottle” and a “superior hydrator.”  

Any product that has a supermodel stamp of approval is a must-have in my book.  Shop U Beauty’s The Super Hydrator cream starting at $68, as well as these similarly hydrating moisturizers, below. 

Three Ships Radiance Day Cream 

Buy Now $38

Paula’s Choice Water-Infusing Electrolyte Moisturizer 

Buy Now $38

Tatcha The Dewy Skin Cream 

Buy Now $72