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In Lyst’s latest round-up of the “hottest products” for the first quarter of 2024, amidst all the predictable cult fashion picks (like Miu Miu swim briefs and embellished Alaïa flats), sat an unexpected wardrobe star: the Carhartt jacket. Searches for this utilitarian piece have surged by 410 per cent, securing it the fifth spot on Lyst’s chart. And if you needed any further evidence of its trending status, Kendall Jenner, one of the world’s most influential dressers, packed not one but two Carhartt jackets for Coachella over the weekend.
At the star-studded festival in Palm Springs, the supermodel scion of the Kardashian-Jenner dynasty was seen mingling with friends wearing the streetwear favorite in two different colors. On Friday, KJ rocked an incognito vibe wearing a beige Carhartt zip-up jacket paired with black drain-pipe jeans and killer black stiletto boots. Her accessories? A blue and grey baseball cap and dazzling silver drop earrings.
The following day, the super switched it up with another Carhartt jacket, this time in black, worn with beige straight-leg workwear trousers and the same black boots from the day prior. Despite maintaining a low-key presence amidst the Coachella chaos (eschewing the stereotypical influencer scene over at the Revolve tent), Kendall still managed to exude cool in her jacket(s) of the moment.