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Kate Hudson and Hailey Bieber are fans.
Going through a celebrity’s makeup routine is a mixed bag; sometimes you find out that it costs the same amount as a small country’s GDP and other times it’s full of products you already use or ones that are genuinely affordable. In the latter category, you’ll often come across Kosas. The brand has been worn by celebrities including Kate Hudson, Hailey Bieber, and Kourtney Kardashian, to name just a few.
It’s a reasonably priced skincare-makeup fusion brand that is also popular with editors and shoppers. Thanks to the InStyle InSider Sale, the entire site is 20 percent off (with free shipping) using the code INSTYLE20—and with this exclusive discount, everything on the site is under $40.
The best way to navigate the sale, IMO, is to focus on the celebrity- and editor-loved products, below.
Shop the Must-Have Products From the InStyle InSider Sale:
- Revealer Concealer, $24 (Originally $30)
- Cloud Set Setting Powder, $28 (Originally $35)
- DreamBeam SPF 40 Comfy Smooth Mineral Sunscreen, $32 (Originally $40)
- Wet Lip Oil Plumping Peptide Lip Treatment Gloss, $18 (Originally $22)
- Wet Stick Moisturizing Lip Shine, $19 (Originally $24)
Revealer Concealer
Buy Now $30 $24
We’ll begin with the Kosas product: Revealer Concealer. Statistically speaking, if a celebrity mentions or uses something from Kosas, it’s going to be this creamy, medium-coverage formula.
It comes in 38 shades and is formulated with the type of ingredients you expect to see in serums like caffeine, hyaluronic acid, and peptides. In the long term, this combination has dark circle-brightening, puffiness-reducing, moisturizing, plumping, and wrinkle-reducing benefits.
Shoppers say the Hudson-, Bieber-, and Kardashian-used Revealer Concealer delivers. It’s “smooth and seamless,” and “magically clears up skin,” according to one shopper.
Cloud Set Setting Powder
Buy Now $35 $28
I am famously against using setting powders. The problem is that there is usually a tradeoff—your makeup will last longer, but it will also look like makeup. Kosas’ Cloud Set is the only setting powder I’ve ever tried that looks like actual, natural skin. As I write this, I am slightly stressed over the fact that I can see the pan at the bottom of mine.
It comes in 10 shades and it’s a very finely milled powder. It’s picked up lightly and gently by any and all brush bristles. I apply it and it’s like using a magic pouf that blurs imperfections (especially pores), sets makeup, and reduces oiliness, without making my face look 2D.
Take advantage of this limited-time sale now—the 20 percent off code only lasts until April 27. Shop more of my favorite Kosas picks, below.
DreamBeam SPF 40 Comfy Smooth Mineral Sunscreen
Buy Now $40 $32
Wet Lip Oil Plumping Peptide Lip Treatment Gloss
Buy Now $22 $18
Wet Stick Moisturizing Lip Shine
Buy Now $24 $19