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Shoppers say it “camouflages wrinkles.”
Give five people five minutes to get ready and you’ll see how their in-a-pinch makeup routine differs. When pressed for time, some opt for a French-girl inspired look, taking their favorite lipstick across their lips and cheeks before curling their lashes, while others prefer to conceal and call it a day. I’m the latter, and as I just discovered, so is Kourtney Kardashian.
On her Instagram story this morning, the star detailed her two-minute makeup routine, explaining that with a new baby, she likes to keep things simple. “The less time away from the baby, the better,” Kardashian wrote. She revealed that she curls her lashes, applies one coat of mascara, a clear gloss from Kylie Cosmetics, and applies a “dab of Kosas concealer” — the same hydrating Revealer Concealer that’s an internet, celebrity, and editor-favorite.
Kosas Revealer Concealer
Buy Now $30
There are thousands of concealers on the market, and yet I’m inevitably always hearing about Kosas’. A staple on TikTok, it’s been used by Hailey Bieber, and we even named it one of the best concealers of 2024. Its popularity is not without good reason; the creamy concealer is available in 38 shades and formulated with skincare ingredients, including hydrating hyaluronic acid, wrinkle-smoothing peptides, and caffeine — which depuffs under-eyes. It instantly covers but also provides long-term benefits.
Fans of the concealer adore how effectively it covers up their discoloration — an InStyle writer even said that they were “impressed by how effortlessly it blended” and “seamlessly it matched [their] skin tone,” fully “eliminating the give-away puffiness of tired eyes.” They noted their typically dark under-eyes looked “extremely well-rested, hydrated, and relaxed.” According to another editor, it “covers dark circles and pesky acne scars in no time,” adding that while the formula is buildable, they often just need one swipe thanks to its full coverage.
And while full-coverage concealers can often feel heavy and crease, customers note that they don’t have those issues with the Revealer Concealer. “It goes on creamy and doesn’t cake,” wrote one customer, while another said that the non-drying formula “blends out beautifully” and feels “airy and soft.” One person described it as “the perfect combination of coverage, moisture, and radiance,” noting that it “looks…[like] real skin,” while a customer over 55 years old gushed that it “melts into your skin…lasts all day, and camouflages fine wrinkles.”
Thanks to the hydrating formula and skin-like finish, I’m convinced it’s time to finally add Kardashian-approved Kosas Revealer Concealer to my everyday two-minute makeup routine. Shop more shopper, celebrity, and editor-loved staples from the brand, below.
Revealer Skin-Improving Foundation SPF 25
Buy Now $42
Weightless Lip Color
Buy Now $26
DreamBeam Mineral Sunscreen
Buy Now $40